Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) - Image 1

£71.78

Springer Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

Name: Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)
Brand: Springer
Price: 72.2 GBP
Availability: InStock

Management Accounting

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Description

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3662485060
Category: Books > Subjects > Business, Finance & Law > Accounting > Management Accounting
Domain: Amazon UK
Release Date: 26 January 2016
Listed Since: 19 August 2015

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Springer Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

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