Wiley The Entrepreneur Magazine Small Business Advisor

From the Back Cover Each month for the past twenty years, hundreds of thousands of enterprising individuals have turned to Entrepreneur Magazine for the latest business trends and expert tips on how to maximize the success of their ventures. Now from the experts at Entrepreneur, here is the ultimate guide to becoming a small business success story. An indispensable resource for those already in business as well as those thinking about going into business for themselves, this comprehensive and practical guide affords you instant access to a gold mine of proven strategies, techniques, and tricks of the trade on every aspect of running a small business, including: Starting a Business: It tells you what you need to know about setting goals and objectives, risk assessment, getting financing, researching market opportunities, developing business plans, franchising, protecting your ideas, and much more. Managing a Business: You get expert guidance on pricing, maintaining financial control, taxation, insurance, record keeping, personnel management, purchasing, inventory, presentations, time and stress management, legal matters, and dozens of other important topics. Growing a Business: You learn how to develop a marketing plan, perform strategic planning, wage an effective, low–cost advertising campaign, increase sales, perform telemarketing, obtain expansion capital, go public, and more. And don′t worry, you don′t have to have an MBA to get the most out of The Entrepreneur Magazine Small Business Advisor. Written to meet the needs of every entrepreneur or small business owner, it defines all the important terms, clearly explains difficult concepts in plain English, and supplies you with useful worksheets, checklists, sample forms, and other valuable tools that you can put to work in your business, today. Also, each chapter includes a quick–reference resource listing of trade associations, periodicals, on–line services, software, government agencies, and other sources of business assistance and information. Offering you the combined wisdom and expertise of the all–star team at one of the most respected business monthlies in the world, The Entrepreneur Magazine Small Business Advisor is a resource that no small business owner or entrepreneur should be without. It′s like having a team of top business consultants on call, 24 hours a day . . . but a whole lot cheaper. From the experts at Entrepreneur Magazine comes your total guide to starting, managing, and growing a small business. Written to meet all the information needs of entrepreneurs, small business owners, and those thinking about going into business for themselves, this practical, user–friendly guide tells you everything you need to know about setting goals and objectives, assessing risk, finding the right location, financing, marketing, pricing, taxation, insurance, record keeping, personnel management, purchasing, inventory, time and stress management, legal matters, advertising, sales, obtaining expansion capital, and many other topics of vital importance to smart, enterprising businesspeople like you. Proven strategies, techniques, and expert tips on every aspect of starting, managing, and growing a small business Defines all important terms and clearly explains difficult concepts in plain English Packed with useful worksheets, checklists, sample forms, and other valuable business tools that you can put to work for you, today Chapters include listings of trade associations, periodicals, on–line services, software, government agencies, and other valuable sources of business assistance and information Also available from the Entrepreneur Magazine library: Starting an Import/Export Business. Making Money with Your Personal Computer