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Wiley Pharmaceutical Anti-Counterfeiting: Combating the Real Danger from Fake Drugs

Name: Pharmaceutical Anti-Counterfeiting: Combating the Real Danger from Fake Drugs
Brand: Wiley

Strategy

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Description

This book overviews and integrates the business and technical issues that pharmaceutical companies need to know in order to combat the major global problem of counterfeit medicines. In addition to discussion of the problems, the author Davison addresses analytical techniques scientists use to detect counterfeits and presents some possible solutions to the threat of counterfeit medical products. Coverage moves from basic overview of the problem, costs / risks to consumers (toxic products, mistrust of drug companies) and business (revenue loss, public trust), government oversight and regulation, authentication strategies (packaging, analytical techniques), product tracking and supply chain, and case studies from around the globe.

Product Specifications

Brand: Wiley
Format: Hardcover
ASIN: 0470616172
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 12 August 2011
Listed Since: 01 December 2009

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Wiley Pharmaceutical Anti-Counterfeiting: Combating the Real Danger from Fake Drugs

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