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Wiley Introduction to Behavioral Economics: Noneconomic Factors That Shape Economic Decisions

Name: Introduction to Behavioral Economics: Noneconomic Factors That Shape Economic Decisions
Brand: Wiley

Economics

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Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.

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Introduction to Behavioral Economics: Noneconomic Factors That Shape Economic Decisions

Product type: ABIS BOOK

Brand: Wiley

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0470596228
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 February 2014
Listed Since: 02 October 2009

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Wiley Introduction to Behavioral Economics: Noneconomic Factors That Shape Economic Decisions

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