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Wiley Behavioural Finance

Name: Behavioural Finance
Brand: Wiley

Investments & Securities

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Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

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Brand: Wiley
Format: Paperback
ASIN: 0470028041
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Investments & Securities
Domain: Amazon UK
Release Date: 08 December 2009
Listed Since: 08 May 2007

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Wiley Behavioural Finance

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