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Cengage Learning Cengage Behavioral Finance: Psychology and Decision-Making

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Description

Explore the connection between human behavior and financial markets with Ackert/Deaves' Behavioral Finance: Psychology, Decision Making, and Markets. Published by Cengage Learning, this academic text offers a structured and applied approach to understanding how psychological principles impact financial theory and practice. This comprehensive book starts with established conventional finance principles before transitioning into the psychological aspects of behavioral finance. Readers gain insight into how heuristics, biases, overconfidence, emotions, and social forces influence individual decision-making processes. It is an ideal resource for students and professionals looking to understand the real-world application of behavioral finance in today's markets.

Key Features

This Cengage Learning text provides a structured and applied approach to the study of behavioral finance.

The book links established finance theory and practice directly to human behavior and decision-making.

Readers learn about psychological principles including heuristics, biases, and the effects of overconfidence.

The content covers how emotions and social forces influence the decisions of individuals within the markets.

This academic text builds upon conventional finance principles to create a complete learning foundation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 September 2009
Listed Since
01 May 2009

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No barcode data available

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