Corporate Social Responsibility and Alcohol: The Need and Potential for Partnership: 07 (ICAP Series on Alcohol in Society) - Image 1

£57.99

Routledge Corporate Social Responsibility and Alcohol: The Need and Potential for Partnership: 07 (ICAP Series on Alcohol in Society)

Name: Corporate Social Responsibility and Alcohol: The Need and Potential for Partnership: 07 (ICAP Series on Alcohol in Society)
Brand: Routledge
Price: 57.99 GBP
Availability: InStock

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Description

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415949483
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 01 June 2005
Listed Since: 04 January 2007

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Routledge Corporate Social Responsibility and Alcohol: The Need and Potential for Partnership: 07 (ICAP Series on Alcohol in Society)

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