The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History) - Image 1

£52.46

Routledge The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History)

Name: The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History)
Brand: Routledge
Price: 52.46 GBP
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Business & Economic History

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Description

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415862523
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 27 September 2013
Listed Since: 06 February 2013

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Routledge The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History)

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