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Routledge The Ideological Octopus: An Exploration of Television and its Audience (Routledge Library Editions: Television)

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Description
Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415837367
Category
Books > Subjects > Arts & Photography > Performing Arts
Domain
Amazon UK
Release Date
07 May 2013
Listed Since
01 December 2012

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