Strategic Financial and Investor Communication: The Stock Price Story - Image 1

£71.95

Routledge Strategic Financial and Investor Communication: The Stock Price Story

Name: Strategic Financial and Investor Communication: The Stock Price Story
Brand: Routledge
Price: 59.99 GBP
Availability: InStock

Communication & Presentation

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Most common price: £72 (41 days, 91.1%)

Price range: £60 - £72

Price levels: 2 different prices over 45 days

Description

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0415812062
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 04 April 2014
Listed Since: 09 May 2013

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Routledge Strategic Financial and Investor Communication: The Stock Price Story

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