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£50.34
Routledge Language and Neoliberalism (Language, Society and Political Economy)
Price data last checked 49 day(s) ago - refreshing...
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Last 42 days • 42 data points (No recent data available)
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Price distribution over 42 days • 3 price levels
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Most common price: £46 (19 days, 45.2%)
Price range: £46 - £50
Price levels: 3 different prices over 42 days
Description
Language and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges. In universities, it is now the norm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They now tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested. Free of jargon and assuming no specialist knowledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Vološinov and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political economy, Language and Neoliberalism is essential reading for all interested in the intersection of linguistics/applied linguistics and politics.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 0415744563
- Domain
- Amazon UK
- Release Date
- 11 March 2015
- Listed Since
- 27 October 2014
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