Introduction to Communication Studies: With New Introduction Essay on Why Fiske Still Matters, and With a New Discussion on the Topic of Structuralism ... (Studies in Culture and Communication) - Image 1

£87.80

Routledge Introduction to Communication Studies: With New Introduction Essay on Why Fiske Still Matters, and With a New Discussion on the Topic of Structuralism ... (Studies in Culture and Communication)

Name: Introduction to Communication Studies: With New Introduction Essay on Why Fiske Still Matters, and With a New Discussion on the Topic of Structuralism ... (Studies in Culture and Communication)
Brand: Routledge
Price: 87.8 GBP
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Communication

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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes. Review "Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field."British Book News About the Author John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415596483
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 30 September 2010
Listed Since: 26 April 2010

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Routledge Introduction to Communication Studies: With New Introduction Essay on Why Fiske Still Matters, and With a New Discussion on the Topic of Structuralism ... (Studies in Culture and Communication)

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