£131.58

Routledge Brand Hollywood: Selling Entertainment in a Global Media Age

Name: Brand Hollywood: Selling Entertainment in a Global Media Age
Brand: Routledge
Price: 131.58 GBP
Availability: InStock

History & Criticism

This is the most expensive it has ever been. Walk away.

£132 today · previous high £132 · all-time low £104

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 313 days • 313 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 313 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £123 (131 days, 41.9%)

Price range: £104 - £132

Price levels: 8 different prices over 313 days

Description

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced. Review 'By aptly integrating industrial histories, marketing, discourse, and textual analyses, Grainge offers an excellent model for contemporary analysis of the global media climate' - Project Muse 'Although acknowledging theories of resistance and criticisms of the current state of film entertainment, the book offers an insightful way to discuss Hollywood's presence and power relations without stopping at earlier debates surrounding cultural imperialism and cinema' - Project Muse 'Brand Hollywood should be required reading for any undergraduate or graduate course that explores contemporary dynamics of the global film industry' - Project Muse About the Author Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415354048
Category: Books > Subjects > Arts & Photography > Film > History & Criticism
Domain: Amazon UK
Release Date: 31 October 2007
Listed Since: 17 April 2007

Barcode

No barcode data available

Routledge Brand Hollywood: Selling Entertainment in a Global Media Age

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Selling Hollywood to the World: U.S. and European Struggles for Mastery of the Global Film Industry, 1920-1950 (Cambridge Studies in the History of Mass Communication)

The Classical Hollywood Reader

Routledge - The Classical Hollywood Reader - Film History Book

American Cinema And Hollywood: Critical Approaches

New Hollywood Cinema: An Introduction

The Hollywood Brand: Movies and American Modernity

Hollywood: Critical Concepts in Media and Cultural Studies

Broadcasting Hollywood: The Struggle over Feature Films on Early TV

The Influence of Hollywood Films on Ugandan Cinema: A Comparative Aesthetics Study

Hollywood Behind the Lens: Treasures from the Bison Archives

Routledge - Hong Kong Film, Hollywood and New Global Cinema

Hollywood Remembered--Glamour, Glitz, Triumph, & Tragedy: All the Gossip Unfit to Print from the Glory Days of Hollywood (Blood Moon's Magnolia House)

Cinaematismes: La Littaerature Au Prisme Du Cinaema: 5 (Film Cultures)

The Catholic Church and Hollywood: Censorship and Morality in 1930s Cinema (International Library of the Moving Image)

The Limits of Auteurism: Case Studies in the Critically Constructed New Hollywood

Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry (Routledge Studies in Contemporary Political Economy)

Hollywood's America: Social And Political Themes In Motion Pictures

George Hurrell's Hollywood: Glamour Portraits 1925-1992

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

The Contemporary Hollywood Film Industry

Hollywood Highbrow: From Entertainment to Art: 2 (Princeton Studies in Cultural Sociology)

The Business Strategies of the Major Hollywood Film Studios (1929–2024) (Routledge Studies in Media Theory and Practice)

Routledge MGM - The Routledge Hollywood Centenary Series Book

The State of European Cinema: A New Dose of Reality (Film Studies: Bloomsbury Academic Collections)