Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain - Image 1

£136.84

Routledge Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain

Name: Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain
Brand: Routledge
Price: 136.84 GBP
Availability: InStock

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Description

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415216389
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 12 December 2002
Listed Since: 16 December 2006

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Routledge Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain

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