Nursing the Image: Media, Culture and Professional Identity - Image 1

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Routledge Nursing the Image: Media, Culture and Professional Identity

Name: Nursing the Image: Media, Culture and Professional Identity
Brand: Routledge
Price: 40.92 GBP
Availability: InStock

Allied Health Professions

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Description

Ideas of 'nursing' and 'nurses' carry a powerful social charge. The image of the nurse continues to be a symbol of caring and of duty at the same time as it projects a view of femininity, 'stereotypical' in its gender relations. How has this image come to be constructed? An empirical investigation of representations of nursing practices in Britain focusing on publicity and promotional materials and their relationship to popular fictional narratives reveals a strong correlation between what are usually described as discrete forms of signification. Recruitment images, provide an important source of information and inspiration for those considering nurse training. Julia Hallam, draws from a wide range of sources including biographies, marketing and recruitment literature, popular fiction and film to explore this question. In doing so she makes an original contribution to the debates surrounding gender and occupational identity. The book will provide a valuable resource for undergraduate and postgraduate students on courses such as the social history of nursing, the understanding of health and illness, women's studies, gender studies and sociology courses.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 041518455X
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners > Allied Health Professions
Domain: Amazon UK
Release Date: 31 August 2000
Listed Since: 05 February 2007

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Routledge Nursing the Image: Media, Culture and Professional Identity

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