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£60.99

Cengage Learning Managers and Innovation: Strategies for a Biotechnology

Name: Managers and Innovation: Strategies for a Biotechnology
Brand: Cengage Learning
Price: 60.99 GBP
Availability: InStock

Management Science

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Description

The managment of technical innovation in a firm is crucial if their knowledge trajectory is to increase. It is vital, therefore, for managers to recognize when new technology should be introduced, since the success of the firm relies on their decision. Using detailed case studies, the author shows how managers have interpreted market, technical, competitive and other influences on their projects. The problems which arise from making technical innovation a viable business proposition may then be addressed. It is this process of innovation management upon which the book centres. By way of analysis of the process of technical innovation in early biotechnology, the author demonstrates the interplay of cognitive and social processes in the construction of new technology. This book is aimed at students of technology management, as well as managers with an interest in biotechnical policy and industry.

Product Specifications

Brand: Cengage Learning
Format: hardcover
ASIN: 041508590X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 07 April 1994
Listed Since: 22 January 2007

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Cengage Learning Managers and Innovation: Strategies for a Biotechnology

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