Branding Oscar Wilde (Routledge Studies in Nineteenth Century Literature) - Image 1

£43.00

Routledge Branding Oscar Wilde (Routledge Studies in Nineteenth Century Literature)

Name: Branding Oscar Wilde (Routledge Studies in Nineteenth Century Literature)
Brand: Routledge
Price: 33.38 GBP
Availability: InStock

Theatre

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Description

Product Description Branding Oscar Wilde traces the development and perception of Wilde’s public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career―both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon. About the Author Michael Patrick Gillespie taught for twenty-nine years at Marquette University as an Assistant, Associate, and a Full Professor and finally as the inaugural Louise Edna Goeden Professor of English.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367889471
Category: Books > Subjects > Arts & Photography > Performing Arts > Theatre
Domain: Amazon UK
Release Date: 10 December 2019
Listed Since: 03 December 2019

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Routledge Branding Oscar Wilde (Routledge Studies in Nineteenth Century Literature)

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