Integrative Framing Analysis: Framing Health through Words and Visuals (Routledge Research in Communication Studies) - Image 1

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Routledge Integrative Framing Analysis: Framing Health through Words and Visuals (Routledge Research in Communication Studies)

Name: Integrative Framing Analysis: Framing Health through Words and Visuals (Routledge Research in Communication Studies)
Brand: Routledge
Price: 42.99 GBP
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Public Health & Preventive Medicine

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Description

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them―an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367889080
Category: Books > Subjects > Science, Nature & Maths > Medicine > Medical Sciences A-Z > Public Health & Preventive Medicine
Domain: Amazon UK
Release Date: 31 March 2020
Listed Since: 03 December 2019

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Routledge Integrative Framing Analysis: Framing Health through Words and Visuals (Routledge Research in Communication Studies)

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