Routledge Corporate Media Production

This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success. This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director’s role and client education and handling. Organized to follow the standard production sequence, Corporate Media Production, Third Edition, will lead students through the entire process in a clear, logical, step-by-step manner. Topics include: Program needs analysis Client interaction Critical judgment and people skills The director’s role Script essentials Dialogue and narration Audio production Editing Social media production and distribution Written in an engaging and easy-to-follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production. The book is also accompanied by the mini lecture series "Corporate Media Production: Tools for Success," in which author Ray DiZazzo offers personal, practical insights on topics such as working with employee talent, handling auditions, exploring the director’s role, exploring the scriptwriter’s role and more. Access it here: https://www.routledge.com/authors/i15051-ray-dizazzo. Review "Technology is forever changing, placing digital instruments and tools on the recycle heap of time – often faster than we can pay off our credit cards. Video production included, DiZazzo’s book takes us from the dark ages of video tape production to a new digital universe. Whether you’re providing material for a marketing or training meeting or streaming a live broadcast, this book offers all the knowledge you need." Ralph Phillips, Writer, Producer, Director, Blue Monarch LA Productions "In this book Ray DiZazzo covers all the aspects of corporate media production in an easy-to-read style. The now-obsolete videotape and the equipment used to record and edit it are history. In this book, DiZazzo fully incorporates the use of state-of-the-art digital tools in his descriptions of production techniques. His in-depth coverage of the writing and directing skills is also great. A valuable book!" Ned Rogers, Writer, Producer, Director, Full Circle Productions "I have worked with Ray DiZazzo on countless video productions since the 1980s. This easy-to-understand third edition brings his comprehensive knowledge of corporate video production into the 21st century. Even if you think you know it all, you'll learn something new and useful from this book." Ken Gulleskson, Producer, Director, Red Pill Expo Video Operations About the Author Ray DiZazzo is an award-winning writer, producer and director with over 40 years of experience producing corporate media for large and small businesses and service organizations. He is President of DiZazzo Media, an independent media company that has created programs for large corporations such as J.D. Power and Associates, GTE and the United Way. In addition to his corporate media work, he writes on the subject and teaches aspiring students and professionals.