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Routledge Producing and Consuming the Craft Beer Movement (Routledge Critical Beverage Studies)

Name: Producing and Consuming the Craft Beer Movement (Routledge Critical Beverage Studies)
Brand: Routledge
Price: 138.43 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Most common price: £120 (28 days, 44.4%)

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Description

Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367625598
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 31 March 2023
Listed Since: 10 October 2022

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This is the most expensive it has ever been. Walk away.

Routledge Producing and Consuming the Craft Beer Movement (Routledge Critical Beverage Studies)

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Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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