Writing for Journalists (Media Skills)

Product Description Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams. Review "This is an outstanding practical introduction to writing for journalists of all kinds - news, features, print, online. Starting with first principles, it buildsability through exercises at each stage and a structured progression to more complex issues like interviews, data, science and business. With contributions from leading journalism teachers and professional journalists it is a timely update of previous introductions taking full account of the digital transition in newsrooms and the expectations from employers of multimedia competence. At a time when journalists are under scrutiny for their professionalism and high standards are at a premium it offers an excellent introduction to key skills for those entering the business." Richard Sambrook, Professor of Journalism and Director of the Centre for Journalism at Cardiff Univeristy, formerly Director of Global News at the BBC "In the summer of 2018, when we, a group of mainly print and TV journalists at The Telegraph India and other brands of India’s top media group ABP were struggling to adjust to a native digital newsroom, Matt came to our rescue. His clear vision of how to approach a multimedia story was immensely beneficial. This book is an extension of those practical tips. A much needed book for both journalists and journalism educators. I have used many of Matt’s tips like how to approach a feature, decide on multimedia content among others in my class and my students found them interesting. The real-life examples and exercises through out the book adds much value to it. It also covers a wide spectrum of journalistic writing which sets the principles of journalism straight." Sambit Pal, Assistant Professor at the Indian Institute of Mass Communications, formerly journalist at The Telegraph India "Early in my career I would have loved to be able to draw on the diverse, rigorous advice you’ll find in these pages, and even now I found so much in here to challenge and encourage." Peter Grunert, Group Editor, Magazines for Lonely Planet About the Author Matt Swaine is the Course Director for the MA in International Journalism at Cardiff University, where he teaches multimedia news and long-form feature writing. As a journalist he edited BBC Wildlife and Trail magazines and launched websites and magazines such as Trail Running and Outdoor Fitness. He spent two years as Lonely Planet’s Editorial and Product Development Director, and has written for titles as diverse as Mother and Baby, Sunday Times Travel, Guitarist, The Telegraph and Cycling Plus. @MattSwaine Harriett Gilbert is a broadcaster, journalist and novelist. She was literary editor of the New Statesman and has reviewed the arts for, among others, Time Out, the