Routledge Small to Medium Sized Enterprises and Corporate Social Responsibility: The Role of International Networks

Product Description While the Corporate Social Responsibility (CSR) activities of small firms have been analysed to some extent, their engagement in international networks relating to CSR is less understood. Most of these networks primarily address the needs of multinational corporations. Surprisingly, however, the number of small firms participating in such institutions has substantially increased over recent years. But what is the reason for this new interest of SME in institutional forms of CSR? Based on a qualitative empirical study of German small firms’ participation in the most prominent CSR institution, the UN Global Compact, this book explores the drivers for small firm participation. The motivations are complex and do not follow the same hierarchical order associated with large business behaviour. Rather, reasons for institutional engagement suggest a heterarchical structure, where alignment is contingent upon factors such as individual CSR perception, self-conception or social environment. The book explains why small firms prefer to engage in sustainable development within institutionalised forms of CSR rather than act in isolation, and provides recommendations on how to support and thus increase SME participation in institutionalised forms of civic engagement. Review "With CSR having moved from ideology to reality, organizations increasingly make CSR the very heart of their existence. Despite the fact that literature is plentiful with advice on how organizations should design, implement, control, and measure their CSR involvement, unresolved issues still exist, however. Dr. Pia Popal’s new book Small and Medium Sized Enterprises and Sustainability examines why German small and medium-sized enterprises engage with international institutions for voluntary self-regulation such as the UN Global Compact. Where research previously has focused on behavior, Dr. Popal’s research focuses on institutionalized practices. Dr. Popal’s book is a most welcome read and offers important contributions to CSR literature. I recommend the book heartedly." Professor, Dr. Adam Lindgreen, Head of Department of Marketing, Copenhagen Business School and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria About the Author Dr. Pia Popal is currently a project officer for International Cooperation at Munich’s municipal Labor and Economics Department. Dr. Popal received her Ph.D. from the School of Management at the University of Eichstätt-Ingolstadt in Germany. Her research interests include corporate social responsibility, business ethics, social policy and international relations. She served as a reviewer for the Journal of Business Ethics (JBE) and the German International Cooperation (GIZ).