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£137.45

Routledge Christotainment: Selling Jesus through Popular Culture

Name: Christotainment: Selling Jesus through Popular Culture
Brand: Routledge
Price: 137.45 GBP
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Anthropology & Sociology

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Description

For more than two thousand years Christian expansion and proselytizing was couched in terms of 'defending the faith'. Until recently in the United States, much of that defense came in the form of reactions against the 'liberal' influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to children and youth to win new believers to God's armies. Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books. Invited contributors discuss the critical theoretical frameworks of top-selling devices within Christian pop culture and the appeal to masses of American souls through the blessed marriage of corporatism and the quest for pleasure. About the Author Shirley R Steinberg

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367097087
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 13 June 2019
Listed Since: 26 July 2019

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Routledge Christotainment: Selling Jesus through Popular Culture

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