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Routledge Christian Influence - Evangelical Instagram Study

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Description

Christian Influence provides an in-depth look at how evangelical media celebrities use Instagram to build religious authority. Part of the Routledge Research in Religion, Media and Culture series, this book examines how specific subcultural narratives about evangelical values are shared and maintained in a digital age. By analyzing posts from 2020-2021, the text explores the different ways various figures perform their identity online. It looks at how Celebrity Pastors, Women's Ministry Leaders, Christian-Media Celebrities, and Secular-Media Celebrity Christians use the platform to reach their followers. This research offers a clear view of how digital media shapes modern religious culture and the way authority is communicated through social media storytelling.

Key Features

Examines how evangelical media celebrities use Instagram to establish and maintain religious authority with their followers.

Analyzes specific subcultural narratives that convey modern evangelical values and culture through digital media.

Covers four distinct categories of influencers: Celebrity Pastors, Women's Ministry Leaders, Christian-Media Celebrities, and Secular-Media Celebrity Christians.

Provides a detailed study of social media performance and communication strategies used during the 2020-2021 period.

Offers unique insights into the ways digital platforms change how religious authority is perceived and practiced today.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 July 2024
Listed Since
19 January 2024

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