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Cengage Learning Strategic Management Cases

Amazon

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Description

This seventh edition case book includes 30 All New Cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text. Furthermore, the matrix lists each chapter in the main textbook, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION 7e, that provides the best fit for teaching that particular case. While most of the cases are concerned with well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. We have also include cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the cases notes. A CD-ROM intended for students and packaged with this text includes financial analysis and helps guide students through that aspect of approaching a case. This seventh edition case book includes 30 All New Cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text. Furthermore, the matrix lists each chapter in the main textbook, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION 7e, that provides the best fit for teaching that particular case. While most of the cases are concerned with well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. We have also include cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the cases notes. A CD-ROM intended for students and packaged with this text includes financial analysis and helps guide students through that aspect of approaching a case.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
02 February 2007

Barcode

No barcode data available

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