Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - Image 1

£84.56

MACMILLAN Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Name: Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Brand: MACMILLAN
Price: 84.42 GBP
Availability: InStock

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Description

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230611745
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 13 October 2009
Listed Since: 02 May 2008

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MACMILLAN Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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