Oxford University Press - Beauty Imagined History Book

Explore the evolution of the global beauty industry with Beauty Imagined: A History of the Global Beauty Industry by Oxford University Press. This book provides the first authoritative history of how the beauty business has shaped our perceptions of self and beauty from the nineteenth century to the present day. Learn how major global brands and firms like L'Oreal, Estee Lauder, Avon, Coty, and Shiseido grew into the giants they are today. The text examines how successive generations of entrepreneurs built brands and developed the business organizations required to market them to the world. This is an essential read for those interested in the history of fashion, business, and the cultural impact of global beauty brands.