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£44.57

MACMILLAN Coca-Globalization: Following Soft Drinks from New York to New Guinea

Name: Coca-Globalization: Following Soft Drinks from New York to New Guinea
Brand: MACMILLAN
Price: 44.57 GBP
Availability: InStock

Anthropology & Sociology

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Description

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 0230603866
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 09 April 2008
Listed Since: 15 November 2007

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MACMILLAN Coca-Globalization: Following Soft Drinks from New York to New Guinea

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