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MACMILLAN Luxury Fashion Branding: Trends, Tactics, Techniques

Name: REPLAY Women's FAABY Jeans, 96 Black, 2628
Brand: MACMILLAN

Fashion

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Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230521673
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 03 May 2007
Listed Since: 13 February 2007

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MACMILLAN Luxury Fashion Branding: Trends, Tactics, Techniques

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