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£84.51

MACMILLAN Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919–37

Name: Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37
Brand: MACMILLAN
Price: 84.51 GBP
Availability: InStock

Social & Cultural

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Description

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization. Review 'Tsai shows convincingly that Shenbao reached out toward many different social groups and - for commercial reasons among others - sought to extend its audience to include ever new groups: by changing existing columns, such as the Random Talk to "May Fourth Spirit," for example (chapter 5) and by creating new columns (such as Spring and Autumn) not to lose old readerships either (and thus to preserve the type of literature that would be condemned by May Fourth protagonists as "mandarin duck and butterfly literature")... Tsai's book makes an important contribution by showing that the Shenbao reader was indeed much more diverse in class (and gender) background than is generally assumed.'- The Journal of the China Quarterly, Barbara Mittler Book Description Investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in modern China About the Author WEIPIN TSAI is a historian of modern China, specializing in political, regional trading and socio-economic interests from the late Qing to the Republican period, including globalization and colonial influence in China, and consumerism in daily life. She is currently a lecturer in the History Department of Royal Holloway, University of London, UK.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 023001982X
Category: Books > Subjects > History > Social & Cultural
Domain: Amazon UK
Release Date: 30 November 2009
Listed Since: 05 March 2007

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MACMILLAN Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919–37

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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