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MACMILLAN Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management

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Description

Successful management of radical innovation is key to growth. This text identifies best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. Practice cases are framed in an overall strategic management concept to help readers navigate through an innovation project.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 November 2006
Listed Since
29 January 2007

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