£185.25

Oxford University Press Ambush Marketing and Brand Protection

Name: Ambush Marketing and Brand Protection
Brand: Oxford University Press
Price: 185.25 GBP
Availability: InStock

Law

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£185 today · all-time low £179 (Apr 2026) · usually the usual

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Description

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law. About the Author Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.

Product Specifications

Brand: Oxford University Press
Format: hardcover
ASIN: 0198845200
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 04 March 2021
Listed Since: 10 September 2020

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Oxford University Press Ambush Marketing and Brand Protection

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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