PEARSON EDUCATION Principles of Economics and Companion Website PLUS Package: United States Edition

For the 2-semester freshman/sophomore course in Principles of Economics. These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark features. The Micro section now includes more modern topics. For further details, please see FEATURES below. The Macro section has a SHORT RUN FIRST organization with updated data and policy issues throughout. The AD/AS MODEL is placed late in the macro discussion. Hallmark features include: the authors use three levels of explanation: “Stories, Graphs, and Equations” to make economic concepts accessible and relevant to students with various learning styles (verbal, visual, and numerical); unified and logical structure that carefully reveals the workings of the economy for both microeconomics and macroeconomics; unparalleled supplements package, the text supports both the instructor and the student through this first, often challenging, economics course. Principles If you want to teach with a Micro-first principles text that brings out economic applications through real-world examples and news analysis articles then be sure to review Case and Fair's Principles of Economics 7/e. Microeconomics If you would like to complete perfect competition before moving on to imperfect competition, take a look at Case and Fair's coverage in Chapters 5-10 and then 12-16. When covering Comparative Advantage, if you prefer a brief introduction early in the course with in-depth analysis later, peruse Chapter 2 and then Section V of Case and Fair with it extensive Global coverage, as well. If you have looked at or used Case/Fair in the past, but wished it had more modern coverage of Economic Principles, be sure to check out the expanded game theory coverage in Chapter 13, a new Chapter (16) on Public Finance, and early coverage of Consumer and Producer Surplus in Chapter 4. If you like to deliver instruction on technical topics such as cost curves, isoquants, and/or indifference curves, be sure to examine Case and Fair's coverage of these topics in Chapters 7, 6, and the Appendix to Chapter 5, respectively. Macroeconomics If you prefer to introduce short run issues before long run issues, and fully develop the Keynesian Cross with integrated coverage between chapters before covering the AS/AD Model, examine Case and Fair's chapters 20-25. Do you want to engage your students with coverage of the booms and busts of the Stock Market? If so, review Case and Fair's all new Chapter on the Stock Market and the Economy (28).