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Morgan Kaufmann Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies

Name: Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
Brand: Morgan Kaufmann
Price: 36.14 GBP
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9780123748928

Digital Lifestyle

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Description

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques.

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Product Specifications

Brand: Morgan Kaufmann
Model: 9780123748928
Format: paperback
ASIN: 0123748925
Category: Books > Subjects > Computing & Internet > Digital Lifestyle
Domain: Amazon UK
Release Date: 12 January 2010
Listed Since: 11 August 2009

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Morgan Kaufmann Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies

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