£56.99

McGraw-Hill Education Exploring Innovation

Name: Exploring Innovation
Brand: McGraw-Hill Education
Price: 52.29 GBP
Availability: InStock

Management Science

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Description

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Key Features

MCGRAW-HILL Higher Education

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0077158393
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 16 March 2015
Listed Since: 07 November 2014

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McGraw-Hill Education Exploring Innovation

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