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Wiley Strategic Management in Construction 2e - Business Text

Amazon

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Description

Strategic Management in Construction 2e by Wiley offers a comprehensive look at general strategy theory applied to the specific needs of the construction industry. This edition connects ideas from economics, marketing, management, business, and politics to help contractors' firms and associated professionals develop effective strategic management practices. This second edition has been updated to reflect major industry changes since the original 1991 publication. It incorporates developments following the Latham and Egan reports and includes new chapters covering international strategy and market dynamics. It is a practical resource for understanding how strategic concepts work in real-world construction environments.

Key Features

This Wiley publication relates general strategy theory to the specific circumstances found within the construction industry.

The text integrates concepts from economics, marketing, management, business, and politics for a multi-disciplinary approach.

This second edition includes updated content reflecting the major developments from the Latham and Egan reports.

New chapters provide specific guidance on international strategy and market trends for construction professionals.

The book serves as a practical guide for both contractors' firms and various associated professions in the field.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
26 October 2001
Listed Since
12 February 2007

Barcode

No barcode data available

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