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£120.28
Wiley Recommender Systems (ISTE) - Digital Strategy Book
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Description
Key Features
Explores the shift from information system performance to the optimization of customer relationships to maximize sales potential.
Provides a transdisciplinary perspective by connecting information science and communications with marketing and sociology.
Covers the application of recommendation engines across diverse digital platforms such as music, movies, and online auction sites.
Integrates mathematical and computing contributions to explain the mechanics behind modern recommender systems.
Offers insights into how these systems serve as key elements within contemporary digital business strategies.
Product Specifications
- Brand
- Wiley
- Format
- hardcover
- ASIN
- 1848217684
- Domain
- Amazon UK
- Release Date
- 28 November 2014
- Listed Since
- 04 September 2014
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