£120.28

Wiley Recommender Systems (ISTE) - Digital Strategy Book

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Description

Recommendation systems have become essential elements of modern digital strategies. While originally developed to improve the performance of information systems, these tools now focus on the logical optimization of customer relationships. This book explores how recommendation engines work to maximize potential sales across various platforms, including music, movies, books, and online auction sites. This text uses a transdisciplinary approach to explain how engines and recommender systems function. It brings together various fields of study, linking information science and communications with marketing, sociology, mathematics, and computing. By understanding these connections, readers gain insight into how these systems drive digital commerce and consumer engagement in a complex technological landscape.

Key Features

Explores the shift from information system performance to the optimization of customer relationships to maximize sales potential.

Provides a transdisciplinary perspective by connecting information science and communications with marketing and sociology.

Covers the application of recommendation engines across diverse digital platforms such as music, movies, and online auction sites.

Integrates mathematical and computing contributions to explain the mechanics behind modern recommender systems.

Offers insights into how these systems serve as key elements within contemporary digital business strategies.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
28 November 2014
Listed Since
04 September 2014

Barcode

No barcode data available

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