Wiley Recommender Systems (ISTE) - Digital Strategy Book

Recommendation systems have become essential elements of modern digital strategies. While originally developed to improve the performance of information systems, these tools now focus on the logical optimization of customer relationships. This book explores how recommendation engines work to maximize potential sales across various platforms, including music, movies, books, and online auction sites. This text uses a transdisciplinary approach to explain how engines and recommender systems function. It brings together various fields of study, linking information science and communications with marketing, sociology, mathematics, and computing. By understanding these connections, readers gain insight into how these systems drive digital commerce and consumer engagement in a complex technological landscape.