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Wiley Innovation and Entrepreneurship - Fourth Edition Textbook

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Description

Master the principles of business growth with Innovation and Entrepreneurship by Wiley. Now in its fourth edition, this textbook provides a comprehensive overview and synthesis of recent research in the field. It is designed to help students apply essential research principles across a wide range of business models and industry sectors. Whether working in business, public, or social contexts, readers gain a clear understanding of how to implement these concepts effectively. The text uses a proven process model that connects topics as sequential stages, making it a student-friendly resource for anyone studying small business or self-employment development. This edition offers accessible coverage that bridges the gap between academic research and practical application in diverse professional environments.

Key Features

This fourth edition from Wiley provides a synthesis of the most recent research on innovation and entrepreneurship.

The textbook uses a proven process model that connects important topics through sequential stages for easier learning.

Students can apply these research principles across various business models, industry sectors, and social contexts.

The content offers clear and accessible coverage designed specifically for students in business development studies.

This Wiley publication covers essential concepts applicable to business, public, and social entrepreneurship environments.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
04 April 2024
Listed Since
27 November 2024

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