Wiley Geodemographics: GIS and Neighbourhood Targeting Book

Geodemographic classification has become a major factor in the marketing and service sectors. As professionals increasingly recognize the value of geographic analysis for their organizations, this book by Wiley addresses the growing need for specialized knowledge in geodemographics and GIS. This text provides a clear introduction to the methods, theory, and classification techniques that form the basis of neighbourhood targeting. It is designed for those looking to understand how geographic data can be used to drive business decisions and public policy initiatives. Whether you are working in the private sector or public policy, this resource offers an overview of the essential tools required to implement effective neighbourhood-based strategies through geographic information systems.