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£68.99
Wiley Geodemographics: GIS and Neighbourhood Targeting Book
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Most common price: £66 (20 days, 48.8%)
Price range: £66 - £69
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Description
Key Features
Provides an introduction to the methods and theory behind geodemographic classification for professional use.
Explains the foundation of neighbourhood targeting techniques used in marketing and service industries.
Covers the essential role of GIS in geographic analysis for business and organizational growth.
Offers an overview of classification techniques used to identify and target specific neighbourhood groups.
Addresses the resurgence of interest in neighbourhood initiatives within the public policy sector.
Product Specifications
- Brand
- Wiley
- Format
- paperback
- ASIN
- 0470864141
- Domain
- Amazon UK
- Release Date
- 04 February 2005
- Listed Since
- 14 December 2006
Barcode
No barcode data available
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