£75.54

Wiley Bayesian Statistics and Marketing - Research Toolkit

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£76 today · all-time low £75 (Jul 2026) · usually £76

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£79.22 £75.01 £75.93 £76.85 £77.76 £78.68 £79.60 25 April 2026 17 May 2026 09 June 2026 01 July 2026 24 July 2026

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Description

Improve your marketing research precision with this specialized statistical toolkit from Wiley. Bayesian Statistics and Marketing explores how to apply Bayesian methods to solve complex problems within the marketing field. This book offers a comprehensive and accessible overview designed for marketing researchers and practitioners who need to make data-driven decisions. By using these statistical approaches, you can gain deeper insights into household and consumer data. The text covers essential applications such as predicting product performance and developing custom-targeted campaigns. Whether you are an economist or a marketing professional, this resource provides the mathematical foundation needed to achieve revolutionary results in your analytical work. It serves as a vital guide for anyone looking to integrate advanced probability and statistics into modern market research strategies.

Key Features

Apply Bayesian approaches to solve challenging and important marketing problems.

Analyze household and consumer data to gain deeper market insights.

Predict product performance using advanced statistical methods.

Develop custom-targeted campaigns through data-driven analysis.

Access a comprehensive and accessible overview of Bayesian subject matter.

Designed for statistically informed marketing researchers and practitioners.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
08 August 2024
Listed Since
07 October 2023

Barcode

No barcode data available

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