W. W. Norton & Company W. W. Norton Principles of Economics - Fourth Edition

Principles of Economics by Mateer and Coppock makes economic concepts accessible to everyone. Drawing on extensive classroom and online teaching experience, the authors address the evolving needs of both instructors and students. This Fourth Edition introduces a new scaffolded learning pedagogy through the Norton Illumine Ebook to support student success. Students benefit from revised InQuizitive and Smartwork activities that provide personalized support and help build essential problem-solving skills. By using relevant and relatable examples, this textbook demonstrates how economic principles influence daily life. This edition is designed to help learners understand the real-world impact of economics through rich, engaging content.