£53.15

Taschen Logo Beginnings - History of Branding and Logo Design

Name: Taschen Logo Beginnings - History of Branding and Logo Design
Brand: Taschen
Price: 53.15 GBP
Availability: InStock

Branding & Logo Design

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£53 today · all-time low £53 (Jul 2026) · usually the usual

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Most common price: £53 (35 days, 79.5%)

Price range: £53 - £61

Price levels: 4 different prices over 44 days

Description

Explore the history of visual identity with Logo Beginnings by Taschen. This monograph examines how global brands like Rolex, BMW, Louis Vuitton, and the New York Yankees still utilize logos designed over a century ago. Author Jens Muller, known as the "logo detective," tracks the evolution of trademarks from the second half of the 19th century to the present day. As the trademark replaced traditional symbols like family coats of arms, designs shifted from figurative marks to the abstract symbols seen in modern life. This book provides a deep look into the transition of promotional and identifying symbols that shaped the world of graphic arts and commercial branding.

Key Features

Authored by Jens Muller, a specialist known as the "logo detective" for his expertise in brand history.

Covers the evolution of famous global brands including Rolex, BMW, Louis Vuitton, and the New York Yankees.

Traces the historical shift from traditional family coats of arms to modern commercial trademarks.

Examines the transition of logo design from figurative illustrations to modern abstract marks.

Provides a comprehensive monograph on the origins of logo design and branding history by Taschen.

Product Specifications

Brand: Taschen
Format: hardcover
ASIN: 3836582287
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 10 January 2022
Listed Since: 09 August 2021

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Taschen Logo Beginnings - History of Branding and Logo Design

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

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Description

Key Features

Product Specifications

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