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£171.99
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Routledge Strategic Brand Management and Development - Routledge
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Description
Key Features
Strategic Brand Management and Development covers interdisciplinary approaches combining marketing, psychology, and business management for comprehensive brand building.
Published by Routledge, a leading academic and professional publisher specialising in business, management, and marketing literature.
Provides frameworks and strategies for brand positioning, development, and successful market implementation across various industries.
Suitable for marketing professionals, business students, and entrepreneurs seeking practical guidance on brand strategy and customer engagement.
Integrates theoretical concepts with actionable insights for developing strong brand identities and maintaining competitive advantage.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1041246501
- Domain
- Amazon UK
- Release Date
- 16 March 2027
- Listed Since
- 05 September 2026
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