Springer Tourism and Easternisation: Asian Philosophy and Geopolitics

Tourism and Easternisation examines the intersection of Asian philosophy, global events, and geopolitical forces shaping contemporary tourism. Published by Springer as part of the Perspectives on Asian Tourism series, this scholarly work explores how Eastern philosophical traditions influence tourism development, management, and experience across Asia and beyond. The book addresses the complex relationship between cultural values, international tourism dynamics, and shifting geopolitical landscapes in the region. Drawing on academic research and case studies, it provides insight into how Easternisation impacts tourism industries, destination branding, and cross-cultural exchange. Essential reading for tourism scholars, managers, and policymakers seeking to understand the deeper cultural and philosophical dimensions of Asian tourism in an increasingly interconnected world.