£121.93

Springer - The Dynamics of Innovation - Business Book

Name: Springer - The Dynamics of Innovation - Business Book
Brand: Springer
Price: 121.93 GBP
Availability: InStock

Economic Policy & Development

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£122 today · all-time low £122 (Apr 2026) · usually the usual

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Description

Explore the real-world application of innovation through the lens of corporate history and management. This book by Springer examines how strategic ideas move from concept to reality within large organizations. Using the historical example of Audi, the text follows Jorg Bensinger, a group head in the R&D department, and his efforts to introduce four-wheel drive technology for passenger cars. It details the journey of presenting technical ideas to leadership, such as the interaction with Ferdinand Piech, and how testing performance on icy roads and snow can lead to significant technological shifts. This resource provides a deep look into the managerial implications of introducing new technology in environments where the company identity is still evolving. It is a valuable read for those studying economic policy, development, and the management of research and development within major corporations.

Key Features

Examine historical case studies involving R&D leadership and the implementation of new automotive technologies.

Learn about the process of presenting technical ideas to corporate board members and vice presidents.

Analyze how real-world testing in extreme conditions like snow and ice influences product development decisions.

Understand the strategic challenges of introducing innovation within established corporate structures.

Gain insights into the management of research and development departments during periods of technological change.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3642084966
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 08 December 2010
Listed Since: 01 October 2010

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Springer - The Dynamics of Innovation - Business Book

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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