£123.34

Springer The Dynamics of Innovation - Springer Business Strategy Book

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Description

The Dynamics of Innovation by Springer explores strategic and managerial implications through compelling real-world narratives from industry leaders. Drawing on the pioneering story of Jorg Bensinger's four-wheel drive innovation at Audi, this book examines how breakthrough ideas emerge within major corporations and gain executive support. The case study reveals the critical moment in February 1977 when Bensinger presented his four-wheel drive concept to Ferdinand Piech, Audi's R&D vice president, following successful drive tests with military vehicles that demonstrated exceptional performance on icy roads and snow. This business book provides valuable insights into the innovation process, technological adoption, and strategic decision-making within automotive and other industries, making it essential reading for managers, entrepreneurs, and strategy professionals seeking to understand how transformative ideas are developed, championed, and implemented at the highest corporate levels.

Key Features

Springer's business strategy book examines real innovation narratives from Audi's R&D department and corporate leadership.

Features the historical case of four-wheel drive innovation development, including successful drive tests demonstrating performance advantages.

Explores how breakthrough ideas are presented to board members and R&D executives to gain strategic support within major corporations.

Provides managerial insights into technology adoption and decision-making processes during critical innovation moments in business history.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 December 2010
Listed Since
01 October 2010

Barcode

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