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Springer Sports Marketing Europe - Legal and Tax Guide

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Description

Sports Marketing Europe: The Legal and Tax Aspects by Springer serves as a comprehensive first reference for the professional sports business community. This non-academic guide provides essential insights for sporting clubs, sponsors, international associations, and legal counsels navigating the European market. Designed for practical application, the book covers critical regulatory areas including sponsorship relationship contract law, tax aspects, and trademark policies. It provides detailed information on exclusive arrangements, territorial restrictions, advertising, and intellectual property. Whether you are an agent, a licensing executive, or a marketing director, this resource offers the necessary guidance on franchising, arbitration, and the formalities of contract law within the sports sector.

Key Features

This Springer publication provides a comprehensive reference for the sports business community and legal professionals.

Detailed coverage includes sponsorship relationship contract law and the specific formalities of contract.

Learn about essential tax aspects and trademark policies relevant to international sports marketing.

The text addresses intellectual property, advertising, and exclusive arrangements in the European sports market.

Gain insights into franchising, arbitration, and territorial restrictions for sports administrators and agents.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 August 1993
Listed Since
12 January 2007

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No barcode data available

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