£127.59

Springer - Leveraging Digital Marketing for Tourism Book

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Description

Explore the evolving landscape of the travel industry with Leveraging Digital Marketing for Tourism. Part of the Tourism on the Verge series, this Springer publication examines how digital strategies function within contemporary tourism markets. As the industry changes, understanding the application of digital tools becomes necessary for professionals and students alike. This book provides a look at how modern marketing methods influence consumer behavior and market trends in the current era. It serves as a resource for those studying the intersection of technology and travel management. Whether you are looking for academic insights or practical perspectives on market applications, this text offers a structured approach to understanding digital shifts. It is a valuable addition to any collection focused on business, e-commerce, and the management of computing in modern service sectors.

Key Features

Part of the Tourism on the Verge series for focused industry study.

Published by Springer to ensure high academic and professional standards.

Covers digital marketing strategies specifically for contemporary tourism markets.

Provides insights into the applications of digital tools in the travel sector.

Ideal for readers interested in e-commerce and business management guides.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 May 2025
Listed Since
21 February 2025

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No barcode data available

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