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Springer Managing Business Through Web Analytics - Springer Conference

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£109.00 £103.55 £105.73 £107.91 £110.09 £112.27 £114.45 27 July 2026 14 August 2026 01 September 2026 19 September 2026 07 October 2026
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Description

This International Conference proceedings from Springer explores how organisations leverage web analytics to drive business decisions and strategy. The volume brings together research and practical insights on implementing analytics across digital channels, measuring user behaviour, optimising conversion performance, and extracting actionable intelligence from online data. Essential reading for business leaders, data analysts, and IT professionals seeking to understand modern analytics applications in enterprise environments.

Key Features

Springer-published conference proceedings providing peer-reviewed research on web analytics methodologies and business applications.

Covers practical approaches to analysing user behaviour, tracking digital metrics, and improving business performance through data-driven decisions.

Features contributions from international experts in web analytics, digital marketing, and business intelligence.

Addresses implementation strategies for organisations looking to integrate analytics into their business processes and operations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2022
Listed Since
20 April 2022

Barcode

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