£107.85

Springer - Creative Economies, Creative Cities: Asian-European

Name: Springer - Creative Economies, Creative Cities: Asian-European
Brand: Springer
Price: 107.85 GBP
Availability: InStock

Reference

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Description

Explore the evolving role of cultural and creative industries in modern policy through the lens of Asian and European perspectives. Published by Springer as part of the GeoJournal Library (98), this work examines how governments are integrating the creative agenda into national growth strategies. As markets shift from cheap manufacturing toward high value-added products and services, the importance of creativity and innovation becomes clear. This book looks at how the creative industry agenda supports small business growth and provides access to global markets. It provides a detailed look at how consumer potential in home markets and the expansion of external markets drive these economic shifts. This text is an essential resource for those studying the intersection of urban development, economic policy, and the global creative economy. It addresses the transition toward service-oriented economies and the strategic importance of innovation in today's globalized landscape.

Key Features

Provides a comparative analysis of Asian and European perspectives on creative economies and urban development.

Examines the shift from traditional manufacturing to high value-added products and services in global markets.

Analyzes how governments use the creative industry agenda to drive innovation and small business growth.

Explores the growing consumer potential of cultural and creative industry products within home markets.

Part of the GeoJournal Library series, offering academic depth for researchers and students of urban geography.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 1402099487
Category: Books > Subjects > Arts & Photography > Architecture > Reference
Domain: Amazon UK
Release Date: 28 May 2009
Listed Since: 02 January 2009

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Springer - Creative Economies, Creative Cities: Asian-European

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