£128.11

Springer COBLI 2021 Conference Proceedings - Brand Label Product Intelligence

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Description

Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 is a comprehensive collection of peer-reviewed research presented at this prestigious Springer conference. Published by Springer in their Proceedings in Business and Economics series, this volume brings together academic contributions exploring the intersection of brand strategy, labelling systems, and intelligent product analysis. The proceedings offer valuable insights into contemporary challenges and innovations across marketing, economics, and business intelligence disciplines. Ideal for researchers, academics, and professionals seeking to understand cutting-edge developments in brand management and product intelligence frameworks, this publication serves as an essential reference for understanding how organisations leverage data and strategy to enhance brand positioning and product performance in increasingly competitive markets.

Key Features

Published by Springer as part of the prestigious Proceedings in Business and Economics series, ensuring rigorous academic standards and peer-review.

Features research from the Second International Conference on Brand, Label, and Product Intelligence (COBLI 2021), covering current industry innovations.

Explores brand strategy, labelling intelligence, and product analysis with contributions from international researchers and industry experts.

Provides actionable frameworks and case studies for professionals implementing brand intelligence and product management strategies.

Serves as a comprehensive reference for understanding contemporary approaches to brand positioning and market intelligence in modern economics.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 March 2023
Listed Since
02 March 2023

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